Jane

Jane Claire Hervey is an award-winning community and brand LEADER, public curator and accidental arts and culture nonprofit founder. a fifth-generation texan, SHE lives and works in Austin, Texas.

Over the last decade, she has worked alongside executive teams to lead transformative campaigns and experiential programs for arts and entertainment organizations, public spaces and cities, as well as rapidly growing, category-defining lifestyle, hospitality and tech brands across the US.

Balancing creative direction and cultural depth with clarity, she builds brand identities and activations that drive diverse company culture, public good and community experience. From repairing fragmented strategy for a Y2K mall brand with 70+ locations to penning the multi-million-dollar growth plan for a global events agency behind Fortune 500 campaigns, her work has bridged physical and digital, local and global for brands like The LINE Hotel, Red Bull, Bumble Inc., Waymo and more.

Currently, she directs Future Front, a 501c3 ARTS ORGANIZATION she founded in 2021, alongside her own consultancy, group work.

At Future Front, her community-designed festivals and fairs have welcomed 150,000+ public visitors, distributing more than $1M in commissions and local support to independent artists, musicians, filmmakers and craftspeople in Texas. This pioneering work in public programming, creative expression and experimental cultural events has been recognized for its undeniable impact on Texas culture (from the DIY underground to public parks) by ADWEEK, Texas Monthly, The National Endowment for the Arts and the City of Austin’s Women’s Hall of Fame.

As a curator and keynote speaker for organizations like SXSW, The Contemporary Austin and Soho House, she has become a known advocate for creative entrepreneurship, contemporary Texan stories, memorable experience design, public art and adaptive leadership.